A few years ago, I signed up for a “free PDF download” on some random productivity blog. You know the type — big orange button, “Enter your email to get instant access.” I typed in my real Gmail address without thinking twice. Within 48 hours, my inbox was a disaster. Daily newsletters I never asked … Read more

Last week I opened my inbox and found a newsletter from a travel site I visited once in 2022. I had clicked something — maybe a “see full itinerary” button — and apparently agreed to emails forever. That’s it. That’s the whole problem. You give a website your email address. The website does whatever it … Read more